Most healthcare practices view marketing as a necessary business function — it's what keeps you top of mind when patients are looking to book their next appointment. However, most managers are running numerous campaigns on a variety of mediums at any one time without having the insight needed to make conclusions about what's working and not working. This quickly becomes a haphazard approach of throwing marketing efforts against the wall to see what sticks.
In our on-demand webinar, Call Box's Sophia Angst and Vistadash's Micah Birkholz will share five distinct marketing metrics your practice needs to be tracking to effectively assess the success of your efforts and develop an ROI-positive marketing strategy.
You'll walk away from this FREE webinar with:
Five marketing metrics you need to be consistently tracking and recommended benchmarks
How to effectively analyze and measure the success of your marketing campaigns to develop a winning marketing strategy
The advantages of having detailed reporting metrics and insight
When to use particular types of marketing campaigns and examples of when clients have found each successful
Sophia has spent the last 3 years working with healthcare organizations to increase their bottom line through improving phone handling and converting more opportunities. Her goal is to ensure that these organizations have the data and skills to own the phone and each reach their unique office goals.
With over 20 years experience in sales, marketing, and performance management, Micah brings real world experience and proven tactics to assist business owners in optimizing their team and technology. A forever student, he brings an open mind to every discussion looking to learn as much as he is looking to educate. Micah is able to offer an expert view on how digital marketing impacts healthcare practices and how to properly leverage and analyze your online marketing efforts.