Strategies for Approaching Dental Marketing: In-House vs. Outsourcing

CONTINUING EDUCATION

Strategies for Approaching Dental Marketing:

In-House vs. Outsourcing

Strategies for Approaching Dental Marketing:
In-House vs. Outsourcing

Hours Awarded: 0.5 Credits

Description: Discover the pros and cons of both in-house and outsourced marketing strategies, as well as what strategically should be considered when choosing the right approach for your organization. Learn recommendations for optimizing your chosen strategy and what to consider as your organization continues to grow and change.

Educational Objectives:

Learn the pros and cons of both in-house marketing and outsourced marketing

Understand the strategic reasons to choose in-house vs. outsourced marketing

Determine strategies for effective communication between marketing & operations

Understand the importance of sharing data among teams

Learn how to identify trends in marketing data

Learn how to evaluate the success of your marketing strategy and when to pivot

Review strategies for adjusting marketing for organizational growth and change

Costs: Free Prerequisites: None Available: Nov. 20, 2020 - Nov. 20, 2021 Teaching Method: Self-study Educational Method: Self-study AGD Subject Code: 550 Program Provider: Call Box Entity Providing Commercial Support: Call Box

Matthew Cooke

VP of Consulting Strategy

Matthew Cooke is the Vice President of Consulting Strategy at Call Box. For the past 5 years, Cooke has worked with thousands of dental organizations to improve their strategic operations, optimize their caller experience, capitalize on marketing efforts, and streamline operational workflows.

Corey Johnson

Enterprise Account Executive

Corey Johnson is an Enterprise Account Executive at Call Box. For the past 7 years, Johnson has worked with thousands of organizations of from all industries to improve call outcomes and optimize business operations.

CE Zoom LLC, is designated as an Approved PACE Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 1/1/18 to 12/31/21. Provider ID # 373236

This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of Zoom Education, LLC and Call Box. Zoom Education, LLC is approved for awarding FAGD/MAGD credit.