Strategies for Approaching Dental Marketing: In-House vs. Outsourcing
Dental Professionals Earn 0.5 CE Credits!

Dental owners and executives often wrestle with the decision of whether to utilize an outsourced marketing team or keep marketing in-house. Leveraged effectively, both are viable options for most dental practices and DSOs.

In our exclusive self-study webinar, Matthew Cooke and Corey Johnson will offer detailed insight into the pros and cons of each marketing model and how to decide which is the best for your practice. Furthermore, they'll provide strategic recommendations to get the most out of your marketing efforts, regardless of your chosen approach, and how to adjust for organizational growth.

In this on-demand webinar you'll learn:

The pros and cons of in-house and outsourced marketing.
The strategic reasons to choose between the two models.
How to identify marketing trends and evaluate success.
When it is appropriate to adjust and pivot your marketing strategy.
Strategies for effective communication between marketing and operations.
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Call Box has partnered with CE Zoom to offer dental professionals 0.5 CE Credits for this self-study course!
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Prior to his last 5 years with Call Box, Matthew worked at Epic Systems and has consulted with healthcare organizations of all sizes across the United States. Specializing in communications, change management, and enterprise growth, he is passionate about fusing technology and people to improve patient outcomes and experiences.

For the past 7 years, Corey has worked with thousands of organizations to increase their bottom line through enhancing phone handling and converting more opportunities. Corey earned his MBA from the University of Delaware and graduated from UNC where he studied how the power of data can affect organizational change.

CE Zoom LLC, is designated as an Approved PACE Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 1/1/18 to 12/31/21. Provider ID # 373236

This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of Zoom Education, LLC and Call Box. Zoom Education, LLC is approved for awarding FAGD/MAGD credit.